Nonprofit websites have unique needs and every nonprofit is unique. Unlike business websites, a nonprofit website doesn’t have sales as its primary goal. Similar to business websites, a nonprofit website should be an important part of your marketing strategy bringing in new supporters and publicizing your activities.
A big part of operating a nonprofit is raising funds and wrangling volunteers. Technology and the internet can be a big help with that. Whether it’s providing important information on the organization’s mission and needs for funds and volunteers, publicizing fundraising and community outreach events, or increasing the list of supporters, your nonprofit website should be a large focus of your marketing efforts.
Your nonprofit website can tell your story, and stories are what draw people in and get them involved.
- your mission
- how you got started
- who you help
- how you help them
- your success stories
- your current challenges
Using this story, you can reach out to your community for donations and support.
Social media can increase community awareness. If it seems that everyone these days is on Facebook or Instagram or Twitter, it’s because they are. Social media has become the new town square, watering hole, and community gathering place. We chat. We ask for advice. We post the things we care about including the causes we connect with.
Your nonprofit can harness social media to raise awareness of what you are doing and what you need. People love to be helpful, so let them know how.
Email marketing is indispensable. Maybe you have an email list already. How well is it performing for you? Are you sending regular newsletters? Are people opening your emails?
Reaching the people you want to help
You’ve discovered a need in your community. How do you get the word out to those you help?
Your website should be designed for search engines and the people looking for help. It should be designed to make it easy for them to reach out to you for that help.
Your social media should reach people that you can help.
Social media alone is a bad plan.
Social media platforms come and go. Audiences move on. Or their algorithms change and no one sees your posts anymore. This is why all social media and email marketing campaigns should lead back to your website. You will always have control over your website and the flexibility to adapt as the market changes.
An integrated approach is more effective
Coordinated efforts on your website, social media and email marketing are more effective than any one approach alone. If the messages on these channels don’t match, you’ll risk confusing your audience.
kattero can work with you to integrate and coordinate your online marketing.
- web design
- Social Media
- Email marketing
Interested in learning more?
We would love to talk to you about your needs.