A website without content is like a bicycle with no wheels: it’s not going to get you very far.
Content Marketing is what your website is for
Content marketing isn’t high pressure sales. It’s not cold calling everyone in your town. It’s not lying, cheating, or tricking anyone into buying something they don’t want or need.
It’s about creating valuable and relevant information to attract and retain an audience. If you’ve ever typed a question into a search engine that began with the words “how do I ….” then you were the best audience for marketing of a service or product that would fulfill that request.
Describing what you do and for whom you do it is what web copy is all about. This page is one of my services pages. I’m describing what I offer and you are reading about it. If what I’m describing is what you need, you’ll contact me to discuss your needs in detail.
Blog posts allow you to add new content to your website on a regular basis. Whether the information has a time limit – such as an announcement about an upcoming event – or is more evergreen, blog posts are a terrific way to create more awareness in your community about your organization and what it does. I can help you brainstorm some blog ideas and show you how best to leverage blogging for your organization.
Videos and Podcasts
While I can’t create these for you, I can give you guidance on how to get started. I’ve hosted a podcast and it’s a wonderful way to engage with interesting people and provide information to your community.